Life in Rhythm

This was a series we used to roll out our direction as a church, set goals, and rhythms to operate by.

We used a creative brief to structure all aspects of this series.

Trying to give the feel of Solid and Steady, Looking to Christ, and Tie it in with The Crossing.  Since this is the rhythm and filters we run everything through, I tried to give it more of a foundational feel. The clouds are the way to tie in Christ since He’s our only hope, and if we run through these rhythms and goals more people will Meet, Follow, Love Jesus.  People look at the clouds as a way to look to Heaven.

The Crossing Logo colors

Cloudy background give “Heavenly Vibes”  “Follow God Vibes”

The Crossing Logo Fonts

Did a bolder font for the Rhythms.  Give “Foundation Feel” “Direction Feel” “Consistent Feel”

I also had a creative concepts description we used for this project.

Idea- Thinking through different aspects of rhythms, verbage, and hopes for the future. The phrase “All In, On Mission, In Rhythm.” really hit home to me not as the title but as support to the title, an assistant to the regional title so to say.  I formed ideas around it: Ideas include “Jon’s idea of a cruise ship turning how it takes a lot of different pieces to do a simple maneuver" “The game of one person is blindfolded and you have another person guiding them. 1. Clear communication, 2. Having something to work towards together, 3. Have a common goal” “Sun Rises are a rhythm, almost like clockwork everyday there is a sunrise” “Baptism is a symbol of All In” “Music is rhythmic…jazzzzz”  I’ll add more later. Then I thought through some different series that really pushed big dreams, or defining moments in our journey. Specifically the campus series.  I’m not going to tie it to it, but find some “Easter eggs”  that kind of push “hey we’re going.”

Title Package: Film sunrise scenes from around Lake Helen, Film scenes at The Life Center (Mainly the sign), I’ll use the music from the title package of the campus series, and use the baptism video we made for that carefully.  Use worship clips.  Maybe find a place in the music to cut it for a second, display a clock and hear the “second hand, click” then back to the music.  Find ways of displaying the icons.  Display the words “All In” “On Mission” “In Rhythm”  once through the video.  Use the In Rhythm at the very end and the camera will flip up into the “Clouds” with the graphic and title. Total time 30ish+ seconds

Inspiration

The music used in this title package was the same music we have used in other mile marker projects for the church.

This project was created, designed, and executed in two weeks. We had some last minute changes come, I had to adapt our concepts to fit the vision for the series.